Tous les articles : demand
How to forecast the influence social networks have on demand? The Matrix caseToday, it has become increasingly complicated to estimate market reaction to a new product and it is extremely tempting to simplify consumer behaviour as much as possible. As a result of the effect and influence of social networks, traditional forecasting models have become less and less reliable and managers need to develop a different approach to anticipate demand. Red pill or blue pill?
Menezes MozartProfesseur NEOMA BS