Tous les articles : customer management

Performance

Reputation: a major asset of a brand

Reputation consists of an assessment of the quality of a product, a company or even an individual. It is a social judgement, existing only in our minds. Still, it is essential for a brand, as it is a means to reduce uncertainty, and to choose a product, a company, a partner. How to measure reputation? […]

DUBOIS Sébastien

Professor NEOMA BS

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“I want my f – – king nuggets!”: companies put to the test by unruly customers

ROUQUET, SUQUET, SUBRAMANIAN, RENIOU

Professors LIRE L'ARTICLE

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