Reputation consists of an assessment of the quality of a product, a company or even an individual. It is a social judgement, existing only in our minds. Still, it is essential for a brand, as it is a means to reduce uncertainty, and to choose a product, a company, a partner. How to measure reputation? What are its effects? Insights from Sébastien Dubois, professor in the Strategy and entrepreneurship department and director of the MSc Cultural and creative industries at NEOMA.

3 January 2022
DUBOIS Sébastien


DUBOIS Sébastien

Professor NEOMA BS

Sébastien Dubois is a sociologist and full professor at NEOMA BS. He obtained his Habilitation à Diriger des Recherches from the University of Paris. He is research fellow at the Centre de Sociologie des Organisations (Sciences-Po/CNRS). He teaches arts management, cultural economics and globalization. He has taught in many institutions in France (Sciences Po, Université Paris X...) and abroad (Chile, China, Syria). His research covers socio-economic organisation and careers in artistic and academic Fields. He has published numerous articles in academic journals such as Poetics, M@n@gement, Journal of Cultural Economics. His research has been funded by the French Ministry of Culture. He heads the NEOMA MSc Cultural and Creative Industries.