Mobility: a sector in need of innovation?
In terms of start-up creations, a clear trend is emerging: that of mobility. From plane-sharing, to the space train and electric scooter-sharing, innovation in this sector is booming. How is it possible to explain this impulse ?
In terms of start-up creations, a clear trend is emerging: that of mobility. From plane-sharing, to the space train and electric scooter-sharing, innovation in this sector is booming. How is it possible to explain this impulse ?
Statistically, a significant number of new start–ups will focus on mobility because it is a key and prevailing issue in our daily lives. Mobility is a long-term trend because it affects 100% of all sectors: from cosmetics to agriculture and personal services.
Another phenomenon has recently strengthened this impetus. Many companies provide a service related to mobility and logistics, although their trade name suggests otherwise. I am thinking in particular of two companies in Rouen, Potimarron (an online market) and Alternoo (a local organic online grocery store), both specialising in food products, but whose service is largely based on delivery and therefore mobility.
A need for increased mobility which offers great opportunities
All economic sectors can see their mobility needs increasing in general. Large transport companies such as DHL or UPS are continually required to improve their quality of service and optimise their delivery times and costs in order to best meet their customers’ needs. To do so, they are introducing new devices: applications, services or products, management software, even tracking. The environment is in constant flux and this opens up a whole field of opportunity and range of possibilities for start-ups, who bring solutions that reflect the demand from consumers and companies.
Finally, to conclude and to encourage reflection, I would like to add this personal question: we have never had so many efficient means of transport, and yet we have never spent as much time travelling in the entire history of humanity. We have to go faster and further, but what for? What if new mobility was measured in terms of Gross National Happiness rather than Gross National Product?
To support the development of the business model on the Accelerator programme, we have added questions of social utility, impact measurement and the entrepreneur’s personal objectives. A means to achieving “total success” for the company, namely fast and responsible growth.
THE AUTHOR
Rozier Gwendal
Responsable Accélérateur Mobilité NEOMA BS
Gwendal holds a Master 2 degree in International Business and Supply Chain Management (ESCE). During his studies, he created his first social business in ethical textiles. A founding experience that will lead him to develop two other companies in the continuity of his studies: Gwendal&Cie (human ecology training organisation) and Toutenvélo Rouen (specialist in last mile delivery and moving by bicycle). He takes up his position at NEOMA BS as Head of the Mobility Accelerator in February 2019. Objective : to offer mobility startups a service for rapid deployment. To achieve this, Rouen and Normandy is a formidable testing ground: the Seine Axis, Rouen Autonomous Lab, urban projects driven by local authorities and committed local players...