Clarification

This section sheds light on any questions you may have concerning the latest themes and complex techniques.

NEOMA BS experts share news about their latest publications and scientific contributions in a synthetic and easy-to-understand manner.

Clarification

Why Local Adaptation Sometimes Fails to be Effective for Multinationals

Foreign multinationals abroad can often be at a disadvantage compared to local firms. For instance, they have to deal with additional difficulties of transferring and adapting their management and compensation practices to new cultural environments. Past research suggests that blending in and using practices that local companies are using – practices that are known to […]

Bourmault Nishani

Professeur NEOMA BS

Clarification

How to handle genuine dilemmas: Theory of the paradox

Lê Patrick

Professeur NEOMA BS READ THE ARTICLE

Clarification

Bitcoins: The Birth of Wash Trading

Aloosh Arash

Professeur NEOMA BS READ THE ARTICLE

Clarification

A short decision-making guide on launching a mobile application

Cao LanLan

Professeur NEOMA BS READ THE ARTICLE

Clarification

Supporting the teams and talents for Innovation

JENSEN Karina

Professor NEOMA BS READ THE ARTICLE

Clarification

Strategic prospective: a step ahead of the improbable

Michaux Valéry

Professeur NEOMA BS READ THE ARTICLE

Clarification

“I want my f – – king nuggets!”: companies put to the test by unruly customers

ROUQUET, SUQUET, SUBRAMANIAN, RENIOU

Professors READ THE ARTICLE

Clarification

Blockchain and Cryptocurrencies: three years after the dizzying rise of Bitcoin, where are we now?

In November 2017, Bitcoin (BTC) made a dramatic entrance into the big ring through its swift rise in the market. It was valued at $1,000 in March 2017. Then it briefly flirted with a value of $20,000 in mid-December of the same year. Later it experienced a precipitous descent over the year of 2018, with […]