Clarification

This section sheds light on any questions you may have concerning the latest themes and complex techniques.

NEOMA BS experts share news about their latest publications and scientific contributions in a synthetic and easy-to-understand manner.

Clarification

How to handle genuine dilemmas: Theory of the paradox

Health or the economy? The recent crisis has shown how extremely complex it is to make a radical decision. Especially since the two elements are intertwined. This question is at the heart of the paradox theory. Patrick Lê, assistant professor in the People and Organizations Department at NEOMA, imagines solutions.

Lê Patrick

Professeur NEOMA BS

Clarification

Bitcoins: The Birth of Wash Trading

Aloosh Arash

Professeur NEOMA BS READ THE ARTICLE

Clarification

A short decision-making guide on launching a mobile application

Cao LanLan

Professeur NEOMA BS READ THE ARTICLE

Clarification

Supporting the teams and talents for Innovation

Karina JENSEN

Professor NEOMA BS READ THE ARTICLE

Clarification

Strategic prospective: a step ahead of the improbable

Michaux Valéry

Professeur NEOMA BS READ THE ARTICLE

Clarification

“I want my f – – king nuggets!”: companies put to the test by unruly customers

ROUQUET, SUQUET, SUBRAMANIAN, RENIOU

Professors READ THE ARTICLE

Clarification

Blockchain and Cryptocurrencies: three years after the dizzying rise of Bitcoin, where are we now?

Janson Nathalie

READ THE ARTICLE

Clarification

How to forecast the influence social networks have on demand? The Matrix case

Today, it has become increasingly complicated to estimate market reaction to a new product and it is extremely tempting to simplify consumer behaviour as much as possible. As a result of the effect and influence of social networks, traditional forecasting models have become less and less reliable and managers need to develop a different approach to anticipate demand. Red pill or blue pill?

Menezes Mozart

Professeur NEOMA BS

Clarification

Digitalisation and new entrants: what is the impact on banks?

Karyotis Catherine

Professeur NEOMA BS READ THE ARTICLE

Clarification

What positives can be drawn from the tragic wave of suicides at France Telecom Orange?

Michaux Valéry

Professeur NEOMA BS READ THE ARTICLE

Clarification

How to compose a Board of Directors? The art of choosing its Independent Executive Directors

Zhao Hong

Professeur NEOMA BS READ THE ARTICLE

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