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This is the  BtoB blog of NEOMA BS, ranked among the top 10 French Business Schools

We train today’s and tomorrow’s managers and dedicate this space to our specialists to share their transversal marketing, HR, financial, entrepreneurial and managerial expertise. Enjoy!

Performance

Reputation: a major asset of a brand

Reputation consists of an assessment of the quality of a product, a company or even an individual. It is a social judgement, existing only in our minds. Still, it is essential for a brand, as it is a means to reduce uncertainty, and to choose a product, a company, a partner. How to measure reputation? […]
DUBOIS Sébastien
DUBOIS Sébastien
Professor NEOMA BS
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Clarification

Why Local Adaptation Sometimes Fails to be Effective for Multinationals
Bourmault Nishani
Bourmault Nishani
Professeur NEOMA BS READ THE ARTICLE
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Performance

Innovation and development: how to protect your ideas from theft?
Park Joseph
Park Joseph
READ THE ARTICLE
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Management

Why is it important for managers to recognize and deal with the Impostor Phenomenon?

GONZALEZ-GOMEZ Helena
GONZALEZ-GOMEZ Helena
Professor NEOMA BS READ THE ARTICLE
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Management

5 levers to make multicultural skills a competitive advantage

HONG Hae-Jung
HONG Hae-Jung
Professor NEOMA BS READ THE ARTICLE
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Management

Management or the art of anticipating: the use of forecasting models

Sbrana Giacomo
Sbrana Giacomo
Professor NEOMA BS READ THE ARTICLE
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Innovate

Crowdsourcing : how can you improve the creativity of the crowd ?

Popovic Ales
Popovic Ales
Professeur NEOMA BS READ THE ARTICLE
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Innovate

Being innovative: the key to long-term competitiveness in Professional Services industry

Diverse and complex, the global professional services industry is constantly evolving and growing. How to stay competitive in this fast changing environment? Innovate! Christopher Williams (NEOMA) and Sander van Triest (Amsterdam Business School) explored the key drivers of innovativeness in Professional Service Firms.
Williams Christopher
Williams Christopher
Professor NEOMA BS
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Management

Unpacking Managerial Blues to Better Prepare Managerial Job Transitions
Bourmault Nishani
Bourmault Nishani
Professeur NEOMA BS READ THE ARTICLE
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